Subconsciously we are structured by this repertoire of codes and grammar of meaning. The ideological contradiction at the heart of this myth is the delusion underpinning it. The simulacrum does not hide the truth, but rather reveals its absence. The medium has swallowed the message, while the multi-medium proliferated it in all directions. The poverty of experience at the hands of our hyper-accelerated society brings into question the politics of memory.