The edge is closer than we think, but illusion won’t free us from reality, even as the sustained narrative of tabloids becomes history and the myth of progress continues to perpetuate inequality. Globalization has moved forward unevenly and no-one can say where this "New Frontier" is leading us. As the natural world is liquidated and substituted with an artificial one, the social landscape becomes increasingly fractured and alienated. No longer in focus, all grand narratives dissipate in the space of post-history, as technological dependency diminishes the tangibility of our experiences. The medium has swallowed the message.
For 50 years, corporate power has been glorified, consumption championed and waste justified. Now we stand before a precarious future. The nature of the earnings that define late capitalism have incidentally raped us of nature itself. Our time is marked by mass extinction, diminishing resources, global pandemic and climate change. As the vices of the first world burden the third, the skeletons of old factories serve as caveats of growing inequality. The silent landscape a symptom of a world exploited beyond use and increasingly reduced to a bottom line. Political dissidence is drowned out by the white noise of the media, as it sedates the social psyche with empty promises it proposes for the future it truncates.
The two decade long war waged against “terrorism” has resulted in a mass refugee crises, the pollution produced from manufacturing our products overseas is the contributing factor behind to global climate change. You cannot dislocate the rising of sea level or reroute cataclysmic storms. Yet for decades the West has proven successful in keeping the repercussions of their actions out of sight, out of mind. But there is a limit to everything.
Ideologically encoded through the use of semiotics, advertisements posit meaning through the relational system of signs. There is no reality outside representation, but rather a socially constructed system of meaning. Subconsciously, we are structured by this repertoire of codes and grammar of meaning that dissects binary structures.