Colonized, commodified, and reshaped by market forces, the palimpsestic female body is a site where cultural phenomenology and social perversions have historically been inscribed. Consumer society is fueled by a market that by nature must constantly develop new consumables and new consumers; as such, the body has increasingly become its terrain over the years. The dichotomy between self-representation and imposed representation reveals the complexities of gender and gender relations. As the state of the spectacle empties and nullifies every real identity, the media offers ideologically infused avenues for identity construction in its place.
